Your Life, Our Purpose (YLOP) is the spirit of Texas Tech University Health Sciences Center. It began as a university-wide campaign, but resonated with our faculty, staff and students so much that it became a motto for how we approach our work.
Horizontal Full Color Black
PURPOSE
YLOP helps emphasize the message that we’re making an impact and provides a more inviting, less corporate design than leading with the university logo. In design, lead with the YLOP logo and look when greater differentiation is needed, specifically from Texas Tech University (i.e., end-of-year donor solicitation letters being sent from TTU and TTUHSC at the same time).
YLOP design collateral is used to champion our university’s role as an innovative leader through meaningful engagement and utilize our unique position as a comprehensive academic health center.
APPLICAITON
The YLOP logo is allowed to be used alone as it includes the Double T and full Texas Tech University Health Sciences Center wordmark.
- Do NOT use in conjunction with Texas Tech University Health Sciences Center academic logo.
- Do NOT use in conjunction with Texas Tech University Health Sciences Center Spirit Arch logo.
- Do NOT use in conjunction with Texas Tech Physicians logo.
- If cobranding within the Texas Tech University System is needed, avoid using the YLOP logo on the same place as a solitary Double T.
LOGO LOCKUPS
The horizontal logo is the choice for use on the majority of communications. The horizontal logo is a combination of the Texas Tech University Double T symbol, Texas Tech University Health Sciences Center wordmark and the mission-centric phrase Your Life, Our Purpose. The logo features black type to be used on white or light-colored backgrounds. The horizontal logo on darker backgrounds should have white wordmark type for contrast. Position size, and color, along with the spatial and proportional relationships of the logo elements, are predetermined and should not be altered.
Horizontal Full Color Reversed White
If a design piece has spatial or hierarchical requirements that call for a vertical logo, the following logo is available for use. The vertical logo on darker backgrounds should have white wordmark type for contrast. Position, size, and color, along with the spatial and proportional relationships of the logo elements, are predetermined and should not be altered.
Vertical Full Color Black
