Font Standards
In the spirit of TTUHSC’s collaborative nature, our brand depends on two, primary typefaces: Adobe® Caslon Pro and Abrade. By combining the academic identity of Caslon Pro and the warmth of Abrade, our image as both a leading health system and educator are visually represented and achieved.
Headline Font
Text Font
Other Acceptable Fonts
Our brand fonts may not always be available for use in Word documents, PowerPoint
presentations and other digital applications. In these instances, the following substitute
fonts may be used: