Color Standards
Color is an essential member of the TTUHSC brand. It distinguishes us in the minds of our audience, allows for immediate recognition of our campuses, institutions and programs, and unites us as one.
Primary Color Palette
When TTUHSC is mentioned, naturally, the colors red, black and gray come to mind. These colors are deeply rooted in our DNA, therefore comprising our primary color palette.
The TTUHSC color palette (PMS, CMYK, RGB, Web) should be used whenever possible. The traditional red and black will remain a dominant design element enhanced by a palette of complementary and accent colors.
TTUHSC
RED
Special Mix
C-0 M-100 Y-100 K-0
R-237 G-28 B-36
#ed1c24
TTUHSC
BLACK
Special Mix
C-30 M-30 Y-30 K-100
R-10 G-2 B-3
#0a0203
TTUHSC
COOL GRAY 8C
Special Mix
C-0 M-0 Y-0 K-45
R-255 G-255 B-255
#9d95a2
Secondary Color Palette
Dark Gray
Cool Gray 11 C
C-58 M-49 Y-46 K-15
R-109 G-110 B-113
#6D6E71
Dark Red
PMS 484 C
C-26 M-95 Y-100 K-23
R-153 G-40 B-30
#99281E
Cream
PMS 468 C
C-8 M-9 Y-23 K-0
R-234 G-224 B-198
#EAE0C6
Tan
PMS 465 C
C-26 M-31 Y-57 K-0
R-153 G-40 B-30
#C4A97C
Accessing Color Palette Assets
The following Adobe® .ase files available for download below include all the color swatches needed for print and web design and can be imported into Adobe® Illustrator® or Adobe® InDesign® for easy reference.
*Adobe®, Adobe® Illustrator®, and Adobe® InDesign® are either registered trademarks or trademarks of
Adobe in the United States and/or other countries.